Veeam
My Role: Illustrator — corporate calendar illustrations and Chinese New Year visuals for a global IT company.
Brief: Create two illustration series for Veeam Software: one celebrating the company anniversary for printed corporate calendars, and one for Chinese New Year to engage Veeam's Chinese client base — both reflecting the company's identity as a fast, powerful data solutions provider.
Problem: Corporate calendar illustrations need to go beyond generic seasonal imagery — they should carry the brand's personality and feel like a considered creative statement rather than a stock art choice. The Chinese New Year series added a second layer: the visuals had to feel culturally authentic and celebratory while still connecting to Veeam's tech identity.
Design Intent:
- Anniversary series: a mythical cheetah charged with electric energy — speed, precision, and power as the brand's core values
- Chinese New Year series: traditional imagery — cranes, dragons, lanterns — rendered in a contemporary illustrative style
- Each series cohesive enough to carry across 12 calendar months
- Culturally resonant for an international corporate audience
Outcome: Two illustration series printed as corporate calendars — distributed as branded gifts to Veeam's teams and Chinese clients.