My Role: Illustrator — series of 10 Instagram illustrations for a branded social media campaign.
Brief: Pure, a dating app, asked its users what amazing sex meant to them. I selected ten answers and turned each one into an illustration for Pure's Instagram — creating a series that was intimate, honest, and visually striking across diverse moods and scenarios.
Problem: Sex-positive content on social media walks a fine line: too explicit and it gets removed, too vague and it loses impact. Each illustration needed to express something genuinely felt and personal — drawn from real user voices — while staying beautiful and platform-appropriate.
Design Intent:
Outcome: Ten illustrations published across Pure's Instagram as a branded content series. The series was also selected for exhibition at A Nova Feminilidade at Thirdbase studio in Lisbon in 2022.
Brief: Pure, a dating app, asked its users what amazing sex meant to them. I selected ten answers and turned each one into an illustration for Pure's Instagram — creating a series that was intimate, honest, and visually striking across diverse moods and scenarios.
Problem: Sex-positive content on social media walks a fine line: too explicit and it gets removed, too vague and it loses impact. Each illustration needed to express something genuinely felt and personal — drawn from real user voices — while staying beautiful and platform-appropriate.
Design Intent:
- Each illustration built around a single user quote, with the text as part of the composition
- Visual language shifts to match each answer's mood — lush and botanical, dreamy and cosmic, playful and graphic
- Inclusive representation across body types, orientations, and scenarios
- Handwritten typography integrated into each image as a design element
Outcome: Ten illustrations published across Pure's Instagram as a branded content series. The series was also selected for exhibition at A Nova Feminilidade at Thirdbase studio in Lisbon in 2022.