My Role: Illustrator — print design for female and male collections, moodboards, and textile print preparation.
Brief: Stand out in a market of generic sportswear. Create bold, energetic, highly personal prints for runners who want to express who they are — not just what they do."Be bright, be brave, be beautiful."
Problem: Sportswear prints are stuck in a formula: safe colours, generic motifs, nothing personal. Runners who care about self-expression have almost nothing to choose from. Berch set out to change that — building a brand where the design is as bold as the athlete wearing it.
Insight: Sport clothing isn't just functional gear — it's a statement. Give runners something visually powerful to wear and they carry the brand's energy with them on every run.
Design Intent:
Outcome: A full series of high-quality printed t-shirts for two collections. The line was presented at major Moscow marathon markets, reaching runners directly at the events that define their community.
Brief: Stand out in a market of generic sportswear. Create bold, energetic, highly personal prints for runners who want to express who they are — not just what they do."Be bright, be brave, be beautiful."
Problem: Sportswear prints are stuck in a formula: safe colours, generic motifs, nothing personal. Runners who care about self-expression have almost nothing to choose from. Berch set out to change that — building a brand where the design is as bold as the athlete wearing it.
Insight: Sport clothing isn't just functional gear — it's a statement. Give runners something visually powerful to wear and they carry the brand's energy with them on every run.
Design Intent:
- Bold, character-driven prints for both female and male collections
- Bright colour palettes that stand apart from standard sportswear
- Designs that feel personal and full of movement
- Production-ready artwork optimised for textile printing
Outcome: A full series of high-quality printed t-shirts for two collections. The line was presented at major Moscow marathon markets, reaching runners directly at the events that define their community.