My Role: Illustrator — packaging illustration and postcards.
Brief: Create a female reproductive system illustration for Purpur's pad packaging — rendered as a magical, alien-like entity glowing with power and beauty.
Problem: Mainstream feminine hygiene packaging speaks in clinical, sterile visuals that distance women from their own bodies. Purpur wanted something different: a product that reflects women's values and rejects that language entirely. The illustration had to feel anatomical yet empowering — and translate across both packaging and print.
Insight: Reframe the body as extraordinary. By treating the reproductive system as a luminous, otherworldly form, the project reclaims it as a source of power — not something to sanitise or hide.
Outcome: The illustration ran on Purpur's pad packaging. Supporting postcards were distributed across Moscow bars — each carrying an emergency support line for women in dangerous situations, turning a design project into direct community action.