Mercuryo
My Role: Illustrator — visual assets for blog, Instagram, and corporate publications in Mercuryo's brand style.
Brief: Create a series of illustrations for Mercuryo, a European crypto payment infrastructure company — communicating complex fintech concepts clearly across blog headers, social media, and corporate materials, all within an established corporate visual identity.
Problem: Crypto and fintech content is technically dense and often visually cold. Mercuryo needed illustrations that could make abstract concepts — cross-border payments, global crypto infrastructure, partner products — immediately legible and visually engaging without stepping outside a strict corporate style.
Design Intent:
Outcome: A series of branded illustrations published across Mercuryo's blog, Instagram, and corporate communications — supporting the company's content presence in the European fintech market.
Brief: Create a series of illustrations for Mercuryo, a European crypto payment infrastructure company — communicating complex fintech concepts clearly across blog headers, social media, and corporate materials, all within an established corporate visual identity.
Problem: Crypto and fintech content is technically dense and often visually cold. Mercuryo needed illustrations that could make abstract concepts — cross-border payments, global crypto infrastructure, partner products — immediately legible and visually engaging without stepping outside a strict corporate style.
Design Intent:
- Each illustration translates a specific product or service concept into a clear visual
- Consistent use of Mercuryo's brand palette — bold purple, blue, black, and neon green
- Style balances corporate credibility with playful, memorable imagery
- Adapted across horizontal banner formats for web, blog, and social
Outcome: A series of branded illustrations published across Mercuryo's blog, Instagram, and corporate communications — supporting the company's content presence in the European fintech market.