My Role: Illustrator — postcard, poster, and Instagram content series for a brand collaboration campaign.
Brief: Create a series of illustrations for a collaboration between sex goods brand Purpur and Moscow street food restaurant FOOD REC. Postcards were included with food deliveries, the same illustrations were printed as posters in FOOD REC locations, and published as Instagram posts for the campaign.
Problem: The campaign needed to speak naturally to both brands at once — pleasure, food, intimacy, and leisure as part of the same experience. The illustrations had to feel bold and sex-positive without being explicit, and warm enough to work as an intimate postcard, a public restaurant poster, and a social media post.
Design Intent:
Outcome: A series of illustrations distributed as delivery postcards, displayed as printed posters in FOOD REC restaurants, and published across Instagram — merging two brand worlds into one cohesive visual campaign.
Brief: Create a series of illustrations for a collaboration between sex goods brand Purpur and Moscow street food restaurant FOOD REC. Postcards were included with food deliveries, the same illustrations were printed as posters in FOOD REC locations, and published as Instagram posts for the campaign.
Problem: The campaign needed to speak naturally to both brands at once — pleasure, food, intimacy, and leisure as part of the same experience. The illustrations had to feel bold and sex-positive without being explicit, and warm enough to work as an intimate postcard, a public restaurant poster, and a social media post.
Design Intent:
- Each image captures a different scene of hedonistic home life — eating, staying in, being with someone
- Deep purple palette with pink figures — sensual but graphic, not literal
- Tone playful and relatable
- Purpur products woven naturally into each scene
Outcome: A series of illustrations distributed as delivery postcards, displayed as printed posters in FOOD REC restaurants, and published across Instagram — merging two brand worlds into one cohesive visual campaign.